We all know the expense related to acquisition of a new customer compared to retaining an existing customer. That’s why building your digital assets into something more meaningful is vital to fueling long-term relationships for retention and growth. Customer marketing that targets post-purchase with the goal of increasing retention and loyalty is made easier when using your institutions core elements such as an eStatement to be more of a Personalized “Onboarding” Statement. And, taking a holistic approach to the onboarding process can provide additional revenue potential in cross-selling, upselling, and incentivizing profitable behaviors.